Marketing professionals are obsessed by “social media marketing.” Social media is a term used to describe sites where a large number of users create their own content, and also build connections and connections by sharing information and observing each other’s posts. There are many, maybe hundreds of these sites such as Facebook, LinkedIn, Twitter, MySpace, Spoke, the ecademy, Classmates.com, Friendster and Flickr that allow people to share personal and business information such as status updates, photos video, news and political opinions such as resumes, sexual interest and opinions on sports recipes, health and fitness information and an endless amount of other information.
The list doesn’t stop there. smm includes using blogs and online videos, as well as discussion forums and the creation of methods to let customers leave feedback and ratings on your sites. Plus, a whole number of other. It’s extremely valuable, and some businesses have succeeded in making the most of its social media-based marketing strategies.
It is no doubt that there are a lot of marketing benefits for marketers who determine how to get the audience’s attention and preferences by using the tools of social media. All over the marketing industry, individuals are pushing the importance of social media engagement for reasons of business. I quickly sorted through my week’s worth emails to discover invitations to join or read whitepapers, webinars, and conferences. Here’s a small sample of the emails I’ve received in the past seven days:
- How to Develop a Social Media Strategy That Works For Your Brand
- Connecting Constant Contact and Social Media for Internet Marketing Success
- Webcasting for free and Social Media Increase Attendance A UNLEASH09 Case Study
- “The Best” of Both Worlds: How to efficiently leverage Social Media Relations through real-time collaboration tools
- Email Gone Viral: How To Extend Email Reach Through Social Sharing
- 2009 B2B Social Media Benchmarketing Study
- Service in the Time of the Social Customer
- Understanding Your Online Reach
- Generate a Buzz for Your Business Through Social Media Marketing. Transform the Buzz into revenue.
- 5 Killer Ways to Promote Your Facebook Fan Page
Today, I sign up to a variety of marketing newsletters, however, there are hundreds of others, and this list is just one week of emailswhich means I may have did not receive some. Social media marketing is a hot topic and the enthusiasm is beyond the norm.
However, social media can’t yet replace other, more traditional types of marketing. Recently I was participating on the “expert panel ” at a marketing conference and the audience was absolutely ecstatic about social media. At the time, all of the panelists were asked to discuss the benefits of this new platform. When I was asked to speak, I said that, while I believed that social media could eventually provide huge value to marketers however, I was worried that many were putting on it with too much focus and effort on the channel. I said that according to me there was likely to be no massive “first mover advantage” in discovering the best way to market effectively using social media, and it was crucial to keep using direct mail, email the direct sale, telephonesales advertising, and other channels for today. I suggested that users keep up-to-date on what was happening on social media and should always be experimenting however, as no one has yet cracked the code to monitoring the outcomes of these opportunities and opportunities, it was essential not to be distracted by methods for generating demand which we already recognize as efficient.
These remarks earned me many grim looks and I was feeling as if I’d just announced I was anticipating a huge return to Yellow Pages advertising. A few people in the crowd doubted the possibility of hiring my firm to provide marketing advice for them. I’m sure there was a suggestion of a lynch mob being organized.
The interesting thing is that I’m actually enthusiastic about the possibilities for social media-based marketing, and we employ it every day in my business. Its effectiveness as a means of demand-generation isn’t well realized yet. Furthermore, since it’s not a very quantifiable method as such, it is against the rules of a responsible marketing strategy for the majority of businesses to allocate huge amounts of their resources to it.
We are prone in marketing to think that new channels render the old ones obsolete. For instance, when email started to gain popularity and effectiveness, a lot of marketers believed the direct mailing was already on the way out. It’s interesting that email marketing, in a small degree, was an unfortunate sufferer of it’s own growth. The growth of spam was at a higher rate than good quality emails and, before long, users’ inboxes were filled with garbage that system administrators across the nation became more aggressive in removing unwanted emails. However, many high-quality emails, a lot of which users had subscribed to, was filtered out of spam filters. The deliverability of marketing email campaigns fell dramatically and the whole channel has lost some effectiveness. The result is that direct mail, which is good traditional printed offers that are that are sent via the USPS has seen a bit of an appearance. Direct mail’s demise was greatly exaggerated.
Similar things are likely to take place with marketing via social media and I’m sure it’s already happening. For instance, I receive numerous emails from people telling me that people are beginning with me and have joined my Twitter. The emails do not contain any details about my new followers but a simple username that I can click when I’m looking to know the person. What I’ve found is that an increasing amount of the “followers” are providers of porn and have signed up to be followed by tens of thousands of innocent Twitter users just like me. If they continue to do this and I’m not an active Twitter user for very long as it appears I’m not looking for more junk mail to my mailbox. I’m guessing you’re neither.